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Case Study

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Transform your business with a website that works as hard as you do! Dive into our TowelTech case study and see how we crafted a dynamic, mobile-friendly platform to boost sales and streamline operations. From intuitive design to seamless functionality, our team delivered a solution tailored to their unique needs. Discover how we can elevate your brand’s online presence today!

Toweltech

TowelTech is a leading developer of innovative specialty gym towels. Our innovative products are hygienic, multi-functional exercise accessories made to enhance your workout experience. it is an innovative product which is in business since a long time trying hard to popularize the product across masses.

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Challenges when we started off

  • The client did not want to make too many changes in the overall design and layout of the website, yet he wanted a new design.
  • The website had to e redesigned retaining all existing aesthetics and yet giving it a more modern look.
  • The client wanted to fit everything in one page so that he could create a funnel for customers who would browse from the top and scroll down to the bottom and eventually buy the product.
  • Placement of relevant Call-To-Acion at correct places was a challenge.
  • Site navigation was poor and did not offer benefit of ease to the user.

Solutions we offered

  • We started by redesigning the website keeping the aesthetics and color schemes intact.
  • Used full screen videos to convey the message more clearly because everything had to be fitted within the single page according to the client.
  • Ensured all call-to-action was correctly placed throughout the website.
  • In spite of being a single page website, it had to be highly search engine friendly. Extensive on-page optimization ensured that.
  • Integration of Payment gateway and CRM
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Outcome

  • There has been a marked increase in sales.
  • The new website has enhanced the popularity of the product.
  • Despite being a single-page site it is highly search-engine friendly.