Frequently Asked Questions

Yes, there are primarily 3 types of ideation processes, they are:

• Product ideation process: Emphasizes the generation, development, and refinement of a new product idea or new product improvements. It starts with understanding the constraints of the problem, moves through idea generation, developing the concept, and then refining changes based on marketplace and customer needs.
• Content ideation: A strategic spiral approach to generating ideas for all forms of content, including articles, videos, and social media posts. It incorporates the target audience, multiple ideas, ranking, developing a detailed outline, and then stages of refinement while considering engagement and SEO.
• Design ideation process: An iterative method for the development of ideas for new products, interfaces, or visuals. It starts with understanding a design challenge, design iteration across multiple diverse concepts using sketching/moodboard, then goes into iterating and developing prototype through stakeholder and user feedback.