by Gargi Banerjee | Feb 25, 2013 | Search Engine Optimization
An option widely used and abused, Dynamic Keyword Insertion (DKI) can do more harm than good to your PPC campaign, if not paid attention to. For beginners, a DKI is a trick of the trade to boost your Pay per Click program, by replacing keywords of search items fed by...
by Gargi Banerjee | Jan 24, 2013 | Search Engine Optimization
Social media and sales – interesting concept this. But new? Not at all. While people complain of a lack of personalized interaction since the advent of social media, intelligent business leaders have been making the most of it, and how. Ask the big bosses and they...
by Gargi Banerjee | Nov 27, 2012 | Search Engine Optimization
The next most popular site we visit to gather information, next to hitting Google, is undoubtedly the Wikipedia, the online encyclopedia. It is THE place to get tolerably reliable, basic information about anything under the sun – from its history, geography, the...
by Gargi Banerjee | Nov 19, 2012 | Search Engine Optimization
An effective SEO strategy, no matter how much explored, continues to be one of the most popular searches online. There have been many online marketing techniques that have been introduced, practiced, then at one point they have been abused, to the extent that those...
by Gargi Banerjee | Sep 4, 2012 | Search Engine Optimization
Searching the internet is increasing at a lightning speed and a new advancement is being announced almost every month on the technology front. Instances like Google is bringing real time search and Bing results being displayed by Yahoo are to name a few. This trend is...
by Gargi Banerjee | Aug 21, 2012 | Search Engine Optimization
Even before we begin the discussion of Meta info or Meta data to improve your page ranking on popular search engines, it is important to clarify that these alone can do nothing to increase a page ranking of a website. The most significant and the first step to take in...
